5 Top Advantages of 360º Product Photography
Did you know that 58.03% of Internet users prefer to see a product through a 360 view? And no wonder. It is the closest thing to having the object in your hands. In this way, it is possible to see an object in three dimensions on a screen, with which the user can interact freely. You can control the speed of rotation, stop, zoom, etc., all with a simple mouse movement.
The 3D view of the products is a creative way to retain customers and attract new ones. Its striking presentation arouses curiosity among users, encouraging them to click where they would not have done before. There is no doubt that it generates rich content and improves user experience.
With 360 animations, it is possible to give 100% of this information, notably reducing the number of questions from customers about the products. Needless to say, the number of returns also decreases. It is a service that all online stores can offer, however it becomes more important in certain sectors such as electronics, fashion, jewelry, watches, etc.
This is due to the great concern of users about the characteristics of the products. For example, when you buy any electronic device, you are very interested in knowing what connectors it has, and sometimes it is not enough to see the technical sheet of the product to know. To get more, we have these top advantages of 360 product photography:
1. Multiple views in a single photo
As we have mentioned, one of the main advantages of 360 product photography is that you will not have to choose which views (angles) you want to show off your products since they are made up of a multitude of photos (normally 24 or 36 frames), you can offer your client a very complete information on each part of the product he is looking for. In addition, in 360º photos, you can also zoom in on any point and enlarge it to the full screen.
2. Mobile responsive
Thanks to the fact that 360º photos are created by means of software that converts them into HTML5 language, they are fully compatible with all types of mobile devices, adapting to the size of their screens. How we have been listening, the number of users who look, compare, and buy products through mobiles and tablets is increasing, so having the 360 adapted to them is essential.
In addition, we love to move these types of photos with our fingers so that they can be rotated and zoomed in on them, which increases the user experience on mobile phones.
3. Help differentiate us from the competition
There are still not many companies that are committed to 360º photography, so when we find an online store that does have this type of photos, we value it very positively, since they show that they bet on more complete ways of displaying their products and we remember that store/brand before others that do not have them.
4. They can be dynamic and interactive
If you want to go a step further with 360º photos of your products, you can also bet on dynamic 360º or stop motion. They consist in that, in addition to turning on themselves, they are showing us any type of interaction with the product.
5. Higher conversion
And of course, the most appreciated point for all those in charge of online stores: to increase sales. Thanks to some feedback that many users have given at online platforms after some time implementing their 360º photos, we have found that both visits to the product sheets and sales increase considerably. At the same time, cart abandonment is reduced.
