How To Choose A Tech PR Agency
Representatives of small and medium-sized businesses can safely cooperate with independent PR consultants and small PR agencies to promote their products and niche projects. It makes sense to turn to large multidisciplinary agencies with a large staff of employees in cases where you have a large organization or you are launching a large-scale product on the federal market.
The prices of large players in the PR market are much higher, this is the so-called “markup for the brand”. If you go to a small agency, it is useful to check the quality of the services provided in advance. How to do it? Give the agency a little assignment to get you started, or get an hourly PR consultation. So, at minimal cost, you can check the professionalism of those with whom you want to work.
FOCUS ON FACTS AND FIGURES.
On the websites of many Tech PR agencies in the section “Our Clients” there are pretentious logos of famous companies: Coca-Cola, Megafon, Mercedes-Benz, and others. In fact, such pictures may be just an advertising sign, behind which there are no really implemented projects.
When choosing an agency, focus on facts and figures. Conduct a study of which agencies or PR specialists in your city are most positively responded to in the media, blogs, social networks. Seek recommendations from friends and colleagues who have already had experience working with agencies. Ask a potential contractor to prepare an individual PR support plan based on the goals and objectives of your company. However, be prepared for the possibility that this will be a paid service.
PR agencies are not just popular among startups and online business owners, there are many specific fields of services like recruiters including NED Recruitment agencies that help businesses to bring specialist that combines different strategies, technologies including customer relation manager, cloud database backup, data room providers, etc and specialist knowledge to grow the business in upward directions.
Analyze the publications on news portals about events organized by this agency if you are looking for a contractor to organize an event. Check the history of the agencies, how long they have been providing PR services, and with what results. Request a portfolio. See if there are reviews, thank you letters from customers. Make sure that these are real people and organizations. Make sure in advance that the agency to which you apply for services provides you, in fact, with reports on the projects completed for you in the form you need.
The capital of a reputable Tech PR agency is media relations and the reputation of the director and employees of the agency as experienced experts in the field of communications. Therefore, special attention should be paid to these indicators. During negotiations with the agency, agree on the criteria for evaluating the effectiveness of the future PR campaign.
You should clearly know what you will get specific as a result of the work done, for example, how many publications about your company will be published in the media as a result of a PR campaign. Read in Yandex what they write about this agency and its director. Avoid the no-boot situation. If information about the director and the company cannot be found in Yandex, what kind of PR people are they?
CONTACT SPECIALIZED PR-AGENCIES
What are the main types of PR agencies on the market?
Classic (typical) PR-agency provides services only in the field of PR.
Full cycle agencies provide not only PR-services, but also perform advertising, marketing tasks, and can also work as a printing house or design agency.
Specialized agencies work in one or two areas (eg telecommunications, high technology).
A wide-ranging agency provides PR support for a wide variety of sectors of modern business: pharmaceuticals, finance, industry, trade, tourism, etc. Often such agencies can work both in business and in political consulting.
When choosing an agency, make sure that its profile matches your goals, PR tasks, and requirements. Otherwise, there is a risk of unnecessary overpayment, or you will receive a service that you do not need. We advise you to contact agencies for which the main activity is PR. The specialized agency employs a creative team of professionals who understand how to do high-quality PR and are proficient in modern PR technologies, and do not solve PR problems from time to time, most of the time drawing advertising modules or recruiting promoters for a marketing campaign.
So, let’s summarize. Now you know exactly how to choose a Tech PR agency and what is important to pay attention to. Do not be lazy to monitor the PR services market. Approach this question carefully and thoughtfully. After all, the final result will depend on this.
