SEO for Lawyers — Why Invest in Search Engine Optimization

Search engine optimization is currently one of the main sources of attracting potential customers. Therefore, SEO for lawyers has become a necessary tool for law firms to achieve their objectives. It is the key to increasing visibility, a client portfolio, and, obviously, profitability.

The search for information, services, and professional advice is one of the most in-demand today on the Internet. Therefore, occupying a privileged place in the search results is the best way for the first contact with the client who needs an attorney.

Better yet, it is the opportunity to demonstrate the professionalism, trust, and guarantees that can be provided.

HOW TO GAIN SEARCH ENGINE RANKINGS?

Successful organic positioning (SEO) requires a planned strategy and the results are medium and long term. The techniques are based on a Google algorithm whose operation consists of more than 200 factors. At first glance it seems impossible, however, with a correct and above all updated protocol of action, it will allow the law firm to have a competitive position in the search results.

The other faster option is advertising through Google Ads, a system that online advertising that is contracted and paid. Some specialists recommend starting both actions in parallel if rapid positioning is desired. In a few months, when SEO starts to pay off, paid advertising can be put aside.

KEYWORDS IN SEO FOR LAWYERS

Keywords are fundamental in law firm SEO. It is about incorporating words or phrases that users use to carry out a search. For this purpose, there are applications that indicate the most searched keywords, but at the same time, too much competition must be avoided.

The correct selection of keywords attracts the right audience for the legal study. In this way, it will be necessary to segment according to the specialty, the geographical area, and its variants. For example: ‘Madrid accident lawyers’ or ‘Madrid accident compensation’ and once the client enters the page it is essential that they find all the information in an understandable and practical way.

QUALITY CONTENT, COMMENTS, AND RATINGS

Another key point to achieve a good search engine positioning is the quality of the content. The ideal is to maintain the periodicity of publications and to respond specifically to inquiries from potential clients. Likewise, all the information corresponding to the office must be clearly visible. In this way, contact is facilitated through different channels, mail, contact telephone number, postal address.

In published articles, it is helpful to encourage readers to leave their comments and queries. Similarly, we must be vigilant to respond quickly to generate a link, whether suggestions, comments, and above all possible complaints. Both content and visitor interactions provide an opportunity to demonstrate attention to user needs.

GOOGLE MY BUSINESS

Some lawyers launch their website and consider that online marketing is already accomplished. However, for a true SEO strategy, you must exhaust other instances. Google My Business is perhaps one of the most advantageous for search engine optimization. With this tool, it is possible to centralize all the information about the law firm on Google.

It is a very simple information sheet to configure and for free, which includes basic data, photos, and customer reviews. The first step to start raising positions and gain clients throughout the network.

GOOGLE MAPS, LOOKING FOR A NEARBY LAWYER

More and more users search professionals more frequently through Google Maps, among other things because they prioritize the proximity factor. These types of people are generally those with the greatest interest in making personal inquiries.

With all this, appearing on Google Maps guarantees a greater conversion of the search into visits. In addition, in many matters, the laws are different between one Autonomous Community and another, therefore, the geographical approximation is a parameter of great value for clients.

ADVANTAGES OF A SEO STRATEGY FOR LAWYERS

It is evident that carrying out a law firm SEO strategy takes effort and time. One more job that must be considered in this sector to obtain the best results and increase profitability. Also, the benefits are several and worth the investment:

Trust: An attorney must offer security and trust to his clients. It has been shown that being among the first places in search engines generates an image of prestige above the competition.

Greater reach: the visibility of the company is multiplied with the use of these tools. All people who perform a search with the keywords used will see the signature if it is in the first place. The consequence is that the possibilities of converting into clients increase considerably.

Better experience on the Web: optimization of the Web with the publication of quality content, periodicity, complete information, internal and external links, improves the experience of customers in their navigation. The objective is that, in future searches, users will go directly to the page to make the query.

Quality traffic: social networks, the Web, a blog, attract visitors of all kinds. However, if an SEO treatment is performed, the great benefit is that the public is more segmented. That is, the traffic may be less in quantity, but from readers and users with specific needs that the firm can satisfy. The result is again a higher conversion rate of visits to customers.

Measurement and improvements: the planning includes the measurement of results. In a short time, it is possible to identify the positive points and those that need improvement. A dynamic process that allows modifying, deleting and adding actions to maintain search engine positioning

As we have seen, SEO techniques can be a differentiating element that decisively influences the success of a lawyer’s website or blog. It is worth the effort.