The Importance Of Web Design In Digital Marketing

After debuting with my first blog post, you won’t be surprised that I’m back to keep talking about digital marketing. In this case, we are going to focus on the importance of web design in digital marketing. We want to show you the characteristics of web design and how they affect digital marketing strategies.

Web design and its characteristics.

For a marketer, web design is not about choosing colors and themes to taste, it is not just about looks. Web design is the task of organizing and designing a website, but also of maintaining and optimizing it.

Web design includes many aspects. On the one hand, it highlights the graphic design and web interface, qualities directly related to the user experience. Therefore, you better spend your time and money on a reputed graphic designer Orange County to build all needed graphics for website and social promotion. If you’re looking for a reputed agency, we recommend you to get in touch with Stephen Hornyak (https://stephenhornyak.com), they are among the top digital marketing and web development firms in Orange County.

And on the other hand, there are the particularities focused on navigability, where loading speed, search engine optimization, and web architecture are distinguished.

All these attributes of web design, believe it or not, can be linked to digital marketing and its strategies.

Influence of web design in digital marketing.

Taking into account the qualities that makeup web design, it can be deduced the great relevance that it can take in the model of a digital marketing strategy.

Graphic design

When you visit a web page for the first time, depending on how the images, categories, colors, etc. are distributed on that web, you will get a first impression.

Based on that first impression, you will form an opinion of the company or person behind that website, what it wants to convey, and what its values ​​are. Graphic design, therefore, is the characteristic of web design that would be related to the digital corporate image strategy of a company.

Loading speed

Second, nobody likes to wait or waste of time. When you enter a web page and it takes a long time to load, what do you usually do?… Indeed, you abandon it, because the content you wanted to see does not appear. This directly affects the user experience and, internally, the web traffic.

Loading speed is a very important factor in web design and, in turn, in digital marketing, because it will condition the user’s return options to the web.

User experience

Now, I’m going to focus on the user experience. At the moment in which you are conducting a search or a purchase on a website, depending on how accessible it is visually, this will be your final decision.

If the design and architecture of a website make it easier for you to achieve the objective for which you entered it, you will not only be satisfied but you will return to that website. That is the end of a digital marketing strategy focused on getting customers.

Optimization

Earlier we said that one of the features of web design was search engine optimization. This means, if web design is responsible for optimizing the content of a website (amount of information, location…) in turn, it deals with the search engine positioning (Google) of that website and, therefore, the strategy SEO. That’s how obvious the relationship between the two activities is.

Digital communication

Finally, we will mention the communication between a company and its users. It may seem that this aspect has nothing to do with web design, but it is not. If you are on a website and want to contact, quickly and easily, with the company behind it, you will look for the typical contact form.

There are web pages that ask you for such a quantity of data to fill in the form that you prefer to keep the question or the problem, others where you can never send the query and then there are those that do not even have the option to contact.

As you can see, the web design that is applied in the communication or email marketing strategy is very important. With this design, the service bases that will exist between a company and its customers are created.